Even if eSports aren’t your thing, there is no denying the popularity around the world. Just looking at the way big games companies are pushing for their games to be included shows that they are becoming clued in with how much money could be made from the competitive side of gaming.
Superdata, who look into playable media and games market research have written a Market Brief looking at the impact of eSports in 2015/2016 and have revealed some interesting figures:
- The global market for eSports is worth $748 million, this is expected to reach $1.9 billion by 2018. They note that North America and Europe make up a combined 52% of the market and continue to invest in it. Asia is approaching a stagnation after a long period of growth in interest.
- Investors inject over $150 million into new platforms for eSports. This includes betting and fantasy sites (though these sites have found to be lakcing, only earning $54 million this year).
- Viewers of eSports has risen to 188 million this year, with professional players and teams reaching celebrity status.
- Amateur tournaments have earned around $28 million, but with a growing overcrowded market the supply of these is beginning to exceed demand.
- Mobile eSports is the new focus for many publishers, with 19% of the US eSports audience. This has been helped by the success of Blizzard’s Hearthstone: Heroes of Warcraft.
So as we all probably expected with so many game publishers focusing on eSports, there is a lot of money to be made, and this will grow to huge levels by 2018. It will be interesting to see how mobile eSports grows, but I doubt that the bigger events have little to worry about in that respect.
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