When planning the release of games, a busy calendar including other high profile games can be a nightmare. This is something that you would assume Rise of the Tomb Raider would have to deal with. Microsoft though aren’t too concerned with some titles they are up against.
With Rise of the Tomb Raider releasing November 10, the biggest competition it will obviously have is going to be Fallout 4. While Fallout 4 is releasing on PC, Xbox One and PlayStation 4 it also has a wider release compared to the latest Tomb Raider game which is a timed exclusive for Xbox One.
While talking to Kinda Funny Games though Xbox’s head of Marking Aaron Greenberg had a different view on this:
“We work closely with all of our internal studios, for example the Halo 5: Guardians launch date, the challenge is…that you have to look at the production schedule. You want to make sure that you don’t rush the game so it’s [completely] done or of high quality. That is always the number one priority. If you go earlier you are against Star Wars Battlefront, if you go later you will be against Call of Duty Black Ops 3 and if you go two weeks earlier you are against Halo 5: Guardians. And then you go late and then you are like does the consumer has any money left to buy the game so there wasn’t a better scenario for us except that was the week it was not going head to head against Call of Duty or Star Wars Battlefront. We felt like the Fallout audience…they are not direct competitors per se, but you are right…it’s two big titles launching at the same time and we hope people will buy both.”
Deciding that Fallout 4 is not directly in competition with Rise of the Tomb Raider may make sense, but it is also a risky move. When looking at other games to release against though, it may be the best of a bad bunch. If they held it back till December for example, would Rise of the Tomb Raider do better going up against Just Cause 3?
Do you agree that Fallout 4 and Rise of the Tomb Raider aren’t really competition against each other? Let us know your thoughts below.