Former Activision owner, Vivendi, has decided to re-enter the video game market. The company has spent a significant sum of money to acquire stakes in both Ubisoft and Gameloft.
The French media company revealed this Wednesday, that it spent a total of €160 million ($183 million) for stakes in both of these companies. Vivendi now owns 6.6% of Ubisoft SA (€140.3 million) and 6.2% of Gameloft SE (€19.7 million).
Speaking about Vivendi’s investment, Gameloft released the following statement:
We take note of the unsolicited action on the part of Vivendi. We reiterate our intention to remain independent, an approach that, since our founding 16 years ago, enabled us to become a world leader in mobile gaming, and from 2015, a significant and fast growing actor of mobile advertising.
Meanwhile, Ubisoft is yet to release a statement regarding this investment.
Back in 2014, Vivendi revealed that it will be selling its stakes in Activision. These stakes were worth an estimated $850 million. The sale was equal to 5.8 percent of Activision Blizzard.
During the same year, Vivendi Chairman Vincent Bolloré took charge of the group and this new investment is part of his stregarty. Since he took charge, Vivendi has made small purchases such as taking over Dailymotion and investing in Telecom Italia.