Halo 5 Guardians is the biggest release on Xbox One. Microsoft expects Halo 5 to lure more consumers from Xbox 360 to Xbox One.
The company feels that Halo 5, mixed with Backwards compatibility, gives users a strong reason to move from Xbox 360 to Xbox One.
According to Phil Spencer, millions of users are still playing games on their Xbox 360. Meanwhile, Xbox division is working hard to make sure Xbox One is an enticing option for gamers.
This fall is interesting to us. We have millions of people still playing on their 360 and it’s great that they’re doing that, but when you think about reasons a 360 customer might move—If you grew up on Xbox, Halo is clearly going to be one of those things. It was and is part of the identity of the platform from a game perspective.
The addition of backward compatibility gives you another reason. Your 360 catalog moves forward. You have a Forza game. You have Call of Duty: Black Ops coming. If you think about that 360 customer playing their 360 every day, the games that have been staples for them—We don’t plan very directly when a game has to get done. You have to let a game mature. Otherwise you end up with something half-done and nobody succeeds there.
While there are millions of users still on Xbox 360, it is also a fact that a huge number of users also moved to PlayStation. Again, this was due to the way Microsoft first presented Xbox One.
However, things have changed since then and Halo 5, Forza and BC, are enticing enough and more than capable of selling a plethora of Xbox One units.