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Reason for No Celebrity Focus for Call of Duty: Black Ops 3 Campaign Mode Revealed

Although Call of Duty: Advanced Warfare featured Kevin Spacey, Call of Duty: Black Ops 3 has not had the same star appeal. Speaking with Activision’s CEO Eric Hirshberg, Examiner has revealed just why.

“The most novel thing about the Black Ops campaign is the fact that it’s co-op, the fact that you can play through it with your friends. It was really making a team that people felt a part of, so the best way to bring that together wasn’t with celebrities. We were focusing on the more someone feels a part of this team, the better. It’s always about executing each concept the way it deserves to be executed, and not just apply bits and pieces of formulas from previous years. We try to look at each game individually,”

On how well Kevin Spacey’s part in Advanced Warfare helped the game:

“It did work out great. That idea didn’t start with ‘let’s get Kevin Spacey’ or ‘let’s get a big celebrity.’ It started with this really iconic character, this villain, Jonathan Irons. This military CEO becoming a threat was such a fun, fascinating and creative idea for a villain. That’s what led us to go get a very iconic actor to bring some more heat to the character and Kevin Spacey certainly did that,”

So the answer is, it worked once but it isn’t something that the Call of Duty games needed to rely on. In Black Ops 3 the focus is going to be on the co-op play as the new feature to be highlighted. The main campaign doesn’t need a star to get attention when it has the players and the feeling of working together to achieve your aims.

Will you miss a big star like Kevin Spacey featuring in the campaign mode for Call of Duty? Let us know your thoughts below.