Remember how Aliens Colonial Marines got a violent backlash from a number of community members in 2013? That and similar criticisms over a number of games is nothing new to the gaming industry, but it is the way you deal with them that matters.
On that point, we picked up what the chief executive officer of Gearbox Software thinks about those who are very vocal and critical of things that they don’t like in a certain game (especially with reference to Aliens Colonial Marines).
Using an analogy, Pitchford said that “there is always the person who’s got to stand on the sandcastle, they must crush it,” referring to the fact that among millions who experience a game there will probably be tens of thousands who are bound to hate it.
If you’re making entertainment on a grand scale, if you’re reaching millions, there will be tens of thousands of people who absolutely hate us, and some percentage of those will take it upon themselves to let us known how they feel. I read it in this way: we moved those people, we touched them – even the person who hates [the game] so much, you’ve affected them. That’s why we fight, we’re creating emotion and experience – and some people thrive on that type of feeling, some people are sadists.
While he agreed that criticism is a natural process, Pitchford argued that those who disagree look to get a validation for their point of view which is why they go so vocal and criticize for the sake of criticism.
The Gearbox Software CEO ended by saying that being able to entertain the whole world was a mission impossible to achieve.
I don’t know if I completely agree with the way he is looking at things, but yes it is true that you cannot satisfy everyone. Does that make the unsatisfied critics sadists? Well that’s another question.