Activision and Microsoft have been long time partners on Call Duty, a deal which lands timed exclusive maps to Xbox users, in addition to weapons and more.
However, that deal has now been moved over to Sony and PlayStation 4. Sony’s new platform is the leading console this generation and has the momentum at its side, which has surely played a role in this decision from Acitivion.
The deal between Sony and the maker of Call of Duty will have an impact not only on how DLCs are distributed, marketing etc; but will also change the face of competitive COD events.
Xbox has been front and center during COD eSports events but that will now change, PlayStation 4 is now the poster-boy of such eSports events.
Speaking about this move from Activision’s, Eric Hirshberg, Activision Publishing CEO, said that it was the right decision for the company.
We’ve had great players on both platforms the entire time. The partnership with Sony was the right decision at this time. They’ve been a great partner on Destiny, and they have a ton of momentum with the PS4 and really got behind this thing. They wanted to see that deal on their platform. We’re going to make it work.
This year we will witness the release of Call of Duty Black Ops 3, the first COD game to launch under the new partnership. PlayStation will receive timed exclusive maps, weapons, expansions etc, similar to the way Xbox used to get.
From a business point of view, it is indeed the right way to go.