Sony’s flagship PlayStation 4 gaming platform is currently dominating the console market share in Europe, enjoying up to 90% share in some of the countries.
Sony Computer Entertainment Europe president Jim Ryan shared this information with VG247, stating that all countries in Europe had at least 70% share, while many had 90%.
“Well, we have market leadership in every country in Europe, and have very significant market leadership in continental Europe. Extremely significant. I don’t think market-share’s any less than 70%, and frequently greater than 90% in continental Europe.”
Having said that, Jim Ryan also made it clear that because of the immense success of the console, there are currently no plans to reduce the PlayStation 4 prices.
“We’re happy with the price and we’re happy with the value proposition. Consumers, equally and more importantly, appear to be happy with the price and the value proposition. We’ll leave it where it is for now.”
The skewed share statistics though can be credited to the availability of the PlayStation 4 in all European countries from November 2013. On the other hand, Microsoft’s Xbox One was only available in 6 countries at the time of launch (Ireland, the UK, Germany, France, Spain, and Italy). The remaining countries in the continent would not get their hands on the console until September 2014.
Regardless, Sony’s consoles have always had major success in Europe, and the trend is expected to continue. As of April, Sony had revealed that 22.4 million copies of the PlayStation 4 had been sold worldwide.