Sergei Galyonkin has published a comprehensive blog post that offers us a fascinating insight into the recent Steam Summer Sale. The post is based on data obtained through Galyonkin’s Steam Spy analytics platform during the time the sale ran.
According to the data, around 24 percent of the discounted games during the Steam Summer Sale (1050 out of 4390) raked in at least $160 million. On the other hand, around 76 percent of discounted games (3,340) generated less than $9 million in revenue.
That’s quite a hold on Valve’s earnings by a significantly small portion of what Steam offers.
76 percent of games discounted during Steam Summer Sale sold less than 5,000 copies. Probably significantly less than that…together those 76 percent of games made less than $9 million in revenue.
Another interesting bit was that on an average, games that featured at least a 66 percent discounted price sold better than those with a 75 percent discount. In fact the better numbers were recorded for games with 50 percent price tags.
Median revenue varies from $40K for games with 75% discount to $75K to 66% and to $90K for 50%, 33% and 25% discounts
Galyonkin, though, noted that these figures are only for games included in SteamSpy stats — the ones that sold more than 5,000 copies.
Developers would be interested to know that even if they have discounted their games before a Steam Sale, people are more likely to assemble in hordes to buy them during a Steam Summer or Winter sale.
You can read more on the report here.