Master Chief might or might not have gone AWOL, but the question about whether he has or not turned on the people he has sworn to protect, turned out to be a massive marketing success for the publishers.
According to Sysomos English mentions, the Halo 5 Guardians Hunt the Truth campaign managed to become the second most talked about advertising campaigns for the month of March – among all genres.
Microsoft boasted of the achievements that their intricately designed marketing campaign for the game has pulled off, and it is really impressive.
- Total listens have hit 2.15 million across iTunes and Soundcloud – and counting!
- The three separate announce trailers for “Halo 5: Guardians” have been viewed more than 217 million times total on television and online.
- More than 250,000 fans have visited websites for the “Halo 5: Guardians” ARG.
- To-date “Halo 5: Guardians” has been referenced nearly 960,000 times across social media since the start of the campaign.
Seeing all this, and how much it has helped market Halo 5 Guardians, it makes me wonder what would the number one ad campaign have achieved!
The latest Hunt the Truth podcast has raised some serious concerns about the allegiance of Master Chief, “did he turn his back on those he swore to protect? What could have pushed him over the edge to turn his back on his lifelong duty? Where does Halo Nation go from here?”
These are some of the most important questions that Halo 5 Guardians fans want answers for. If you are one of those who want the same, here is the podcast.
Looking at the point where Halo 4 ended, Master Chief is being accused of bringing destruction to humanity, and he has a score to settle against Didact too. So yeah it could be that he is being chased (enter Spartan Locke) while he chases Didact.