Hearthstone: Heroes of Warcraft has now crossed more than 30 million players, Blizzard has announced.
The company’s free-to-play card game was officially released in March last year; but even before that it already had garnered a large following through its earlier beta phase. Since then, we’ve seen the game’s popularity increase exponentially.
Its simplistic mechanics, with short gameplay times attracted players from every genre there is. On top of it, the game’s availability on mobiles and tablets ensured that players could go through a couple of games in quick succession while on the move.
Hearthstone: Heroes of Warcraft relies on in-game transactions to generate revenue. In the past year, the game drove an estimate $250 million in revenue across all platforms, with over 20 million players by September.
Blizzard recently released a new Blackrock Mountain expansion pack, which further brought an additional 31 new cards to the table. Like the content packs before, Blackrock Mountain can be unlocked for free through the game’s in-game currency. Though, this process does take its time. For those wanting instant access, the option to purchase the game for real money is there.
Blizzard is scheduled to hold its latest financial earnings call tomorrow. The company should reveal more detailed statistics, like how much players out of 30 million have actually spent real money, and what the recent revenue has tallied up to be.