Smedley Explains How H1Z1 is Going to Leave Behind WoW-Styled MMOs

You can’t help thinking of Blizzard’s World of Warcraft whenever someone mentions the MMO genre. The game has been a dominating force for the past decade, even if its popularity and subscription numbers dwindled in between.

According to John Smedley, however, the future is grim for developers trying to copy the same formula being used by World of Warcraft. In an interview with GamesIndustry International, the president of Daybreak Game Company discussed how H1Z1 is ahead in the race to bring what MMO-loving fans really want.

“I firmly believe the days of the WoW-style MMO are over,” he said. “And that means we have to change with the times. Luckily, we were kind of early on that bus as opposed to late. But we’re changing what we’re making.”

Smedley’s argument was over the time players usually require to invest in a MMO. In World of Warcraft for example that translates into too much, or at least it did. Blizzard has changed quite a few things with its latest Warlords of Draenor expansion. Many aspects that previously required considerable grinding have now been made much easier. Perhaps that was one of the main reasons that subscription numbers for World of Warcraft are on the rise, possibly the first since its Cataclysm expansion pack.

“And I say that because the average life expectancy in H1Z1 might be 45 minutes, and that’s what today’s gamers want. How many people do you still know that are still raiding in WoW every night, or EverQuest and EverQuest II? It’s just the time commitment necessary has changed so much,” Smedley explained. “That means we need to change with the times, and we are. So we’re getting interested in a broader array of games and gaming styles.”