If you remember EVE PLEX you will know what WoW Tokens are, they are an in-game item that can be purchased with real money and then either be sold for in-game gold or redeemed to get 30 days’ worth of game time.
Today, these Tokens are going live at 10AM PDT in the North America, Latin America, Australia, and New Zealand regions.
As far as specifics are concerned, Blizzard has announced that the WoW Tokens are going to cost you $20 and will be placed at a 30,000 in game gold price for the Auction House. Of course that price will fluctuate afterwards depending on how much demand there is.
Here’s an excerpt from the battle.net website where release details were shared by the developers:
The WoW Token will be available for $20 USD/$25 AUD from the in-game Shop, and will be set at a starting price of 30,000 gold in the Auction House across the Americas region. From that point forward, the gold price will automatically fluctuate based on player supply and demand. To start we’ll be limiting the number of Token purchases to 10 within a 30-day period, but this limit may be adjusted over time.
That being said, on one hand the developers have assured you will see WoW Tokens in the shop right away and on the other they have said that purchasing the tokens with gold could get a little delay:
While Tokens will be available immediately from the Shop, please note that there may be a delay before Tokens put up for sale on the Auction House become available for purchase with gold.
Do you think the WoW Tokens are going to turn into a happening market inside the game?