Chinese investment holding company Tencent has entered Europe to invest in mobile and online game publisher Miniclip.
According to a report by GamesBeat, Tencent has already acquired a majority stake in Miniclip. However, precise figures of the deal have not been released to public.
Miniclip is based in Switzerland and was founded in 2001. Currently it boasts over 70 million monthly active users, with over half a billion mobile downloads.
It has an audience in 195 countries and six continents, and has published 45 mobile games, including Soccer Stars and Rail Rush. Miniclip’s most popular game is 8 Ball Pool, which has so far generated more than 100 million downloads.
“To say that we are excited about having Tencent as a majority investor in Miniclip would be an understatement. This will empower us to do even more of what we do best, which is making great games,” said Miniclip CEO Robert Small. “The Miniclip brand has been synonymous with fun, high quality games for more than a decade. Our brand strength, coupled with a huge organic audience, has really helped us to accelerate our growth by generating more than half a billion organic mobile downloads.”
Having Tencent, the world’s largest game company, to invest in your endeavors is a major milestone for the publisher. The deal is also another indication of how quickly the mobile market is expanding. Tencent also has majority stakes in Riot Games (League of Legends), Epic Games and Activision Blizzard.