It seems The White House cares deeply about gamers all of a sudden and is offering “affordable health” plans, aka Obamacare.
To promote this, Obama administration has partnered with major names from the pro gaming scene such as Twitch, ESL and GEER. This seems to be a final push to make people sign-up for the Affordable Healthcare Act before the deadline on February 15.
Kevin Counihan, director and marketplace CEO of the Center for Consumer and Information and Insurance Oversight stated:
We’re excited to work with eSports and other high-profile members of the video game industry to remind people there are only a few days left to sign up for health insurance coverage.
On Wednesday, The Electronic Sports League released a new video which featured popular eSports personalities. The footage was targeted towards professional gaming players and fans who haven’t yet enrolled for the program.
The White House on the other hand released the following statement regarding this initiative:
Over the last decade, eSports players, commentators, tournaments, and online streaming services have gained a following that rivals many traditional sports, including more than 31 million eSports fans in the United States alone.
Today, a group of eSports industry leaders (ESL, Twitch.tv, and GEER) have collaborated to launch an effort encouraging gaming audiences to visit HealthCare.gov and sign up for an affordable health plan before the February 15 deadline.”
Back in 2013, Obama administration in an attempt to promote “Obamacare,” tried to partner with the National Football League and other similar sports organizations. However, in the end many leagues decided not to be involved.
With only three days left for sign-ups, it remains to be seen how will the response be from our gaming community.