China Announces New Console Sale Rules, Good News for Everyone

The Chinese government has announced new set of guidelines that will look over the sale of video game consoles in the country.

In contrast to the original requirement that allowed companies to sell their consoles in Free-Trade Zones, the Chinese government is now allowing the manufacturing and sale of consoles across the whole region.

This is terrific news for companies like Microsoft and Sony, that now have a green-pass to serve China’s $10 billion worth video game industry. The country itself is the world’s second-largest economy and is just starving for someone to bring all of those pretty games from the west and into the region.

According to a report from Bloomberg, local Chinese governments need to draft rules for game console business within their borders and submit them to the Ministry of Commerce by tomorrow, January 31.

Microsoft launched the Xbox One in China in September last year to sales of 100,000 units in the first week. Sony on the other hand was supposed to launch the PlayStation 4 in the region on January 11.

That plan was then delayed to a new release date, which currently has not been announced.

Nintendo has so far not announced any plans to sell its games and consoles in China. This is the first time since 2000 that video game consoles are going to hit Chinese market.

Chinese government previously had banned game consoles in sight of potential harm to the physical and mental development of children.

Source: Bloomberg