Microsoft dropped the price of Xbox One during the fall of 2014, and then raised it back up in the first week of January.
However, it seems that the sales at the original price didn’t go as smoothly as Microsoft would have liked, which is why it has decided to drop the price once again.
Starting today, you will be able to get your hands on Xbox One for $349, which is $50 cheaper than the PlayStation 4.
When the price was dropped last year, Microsoft’s new gen console managed to beat the sales of PS4 for the first time in the US. The company must be looking to achieve the same with this recent price drop.
Xbox Corporate Vice President of Marketing, Mike Nichols made the announcement of price drop earlier today, where he stated:
Building off a record-setting holiday, we are excited to announce a new promotion in which fans in the U.S. can buy an Xbox One at a special price of $349, starting tomorrow, January 16, from their preferred retailer.
He continued on to thank the fans for their support during the holidays last year, and assured that there’s a lot more in store for them during 2015 and beyond.
We are thankful for all the excitement for Xbox One this holiday and proud to offer more fans the amazing games lineup, Xbox Live gaming community, and continual innovation that Xbox One fans have come to enjoy.
He also promised that the overall experience of Xbox One will be improved over the course of this year, as more options will be added that fans have requested for, through their constant feedback.
You can read more about Microsoft’s plans for Xbox One, on the console’s official website.