Microsoft and GameStop are teaming up to bring Azure’s power of cloud computing to the retail stores. Consumers will be able to use their smartphones and Windows tablets to watch trailers along with other promotional content.
Retail associates at GameStop will provide consumers with a “personalized shopping experience” based on their history of purchases and interests. GameStop employees will be able to access customer information, of those who opted in to share details as part of the GTI app. This will allow employees to know their customers better.
Moreover, thanks to Azure, GameStop will now be able to stream 4K Ultra HD videos in their stores and will provide its customers with an in-store mobile cart, to add all purchases.
Speaking about the collaboration, Jeff Donaldson, senior vice president of GameStop Technology Institute stated:
Microsoft has always been a fantastic and innovative company for GameStop to collaborate with, both in the technology space as well as with their video game consoles and titles, we are continuing to work closely with them to discover and aggressively elevate ways to enhance the retail experience for our customers today and in the future.
GameStop is one of the first retail stores to use Microsoft’s Azure; this will enable GameStop to give its customers a more immersive experience while shopping digitally and at physical stores.
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