You will surely remember how Blizzard’s Overwatch was discussed almost everywhere imaginable when it was revealed. All thee bits and pieces of the game were scrutinized with such detail that I am sure it would be hard for you to have missed it.
Something really surprising happened with regards to the game today.
It looks like even with all the massive marketing, Blizzard Entertainment missed out on one crucial point about the game. Apparently, the name chosen for it should have been worked on a bit more.
This is so because the trademark filed by Blizzard for Overwatch has been suspended by the USPTO.
The reason for this is that another company, Innovis Labss Inc. has already filed for a trademark with the same name for a smartphone app. The dilemma is that their trademark filing date precedes that of Blizzard. What a bummer.
Here’s an part of the suspension letter received by Blizzard from USPTO, explaining the details of the matter:
The effective filing date of the pending application identified below precedes the filing date of applicant’s application. If the mark in the referenced application registers, applicant’s mark may be refused registration under Section 2(d) because of a likelihood of confusion with that registered mark. Therefore, action on this application is suspended until the earlier-filed referenced application is either registered or abandoned. A copy of information relevant to this referenced application is attached.
So far, we don’t know how this will end; but as the letter states, there are only two ways around it. Either Innovis Labs abandons their trademark or Blizzard changes the name.
We will keep you updated on the matter, so keep checking back for more.