Bandai Namco Games has changed its name to the Bandai Namco Entertainment due to the expansion of new products and services, the publisher announced earlier today. The change will be brought into practice from Apr. 1, 2015.
This is the second time the publisher has altered its name in one year. Earlier this year, the publisher changed its name from ‘Namco Bandai Games’ to ‘Bandai Namco Games’.
According to BNE, the change is brought in due to the expansion of new products and services, both in Japan and overseas:
The BANDAI NAMCO Group operates the game business in Japan and overseas. With the advance of technology and diversification of user preferences, the Group has expanded into new products and service domains that extend beyond its previous game business domain.
The publisher further added that from April 2015, the company will bring the change into action with the aim of further growth of products and services:
With the start of its next Midterm Plan in April 2015, the Company will change the names of its subsidiaries to widen the definition of their business field to entertainment without limiting them to the present field of games, thus aiming for further growth through new development of service and content businesses that utilize networks.
The company has also showcased its new logo, which is a simple swap between ‘Games’ and ‘Entertainment’. Though still in a crude form, you can check it out below:
Few of the titles slated to release next year under Bandai Namco Entertainment’s banner include Pokken Tournament, Godzilla, Dark Souls II: Scholar of the First Sin, Tekken x Street Fighter, and Tekken 7.