In its lifetime, Humble Bundle has accrued over $50 million for charity. This was done in roughly four years.
It’s easy to forget that game bundles contribute to charity as well these days. There are so many initiatives that it’s sort of a see it, click it, buy it deal now.
Humble Bundle is the pioneer to really skyrocket this model into existence. Its first deal was started on May 11, 2014 and ran for eleven days.
The very first offering launched with some, then, underground hits. Its roster consisted of World of Goo, Aquaria, Gish, Penumbra: Overture, Samorost 2 and Lugaru HD from Wolfire Games, who hosted the event.
That first package sold over a hundred thousand copies, which brought in about $166,000 for charitable donation. This was done in a pay-what-you-want model, where customers could not only pay any amount they’d like, but distribute funds to which party they chose.
Since then, the bundle deals have been aped by numerous others sites, such as Indie Royale, Indie Gala or Bundle Stars. Many of them follow a mostly similar approach.
Humble Bundle also steadily grew to promote much larger games, even hosting packages with titles from huge companies like EA or Sega, whose profits went exclusively to charities.
One of its more recent additions consists of a dedicated storefront for games both big and small. This was mimicked by several other platforms as well.
With the huge amount of funds, Humble Bundle was able to help over fifty charities. This includes popular causes like Child’s Play, the Electronic Frontier Foundation and War Child.