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Sony Settles With FTC for False Vita Ads, Early Consumers to be Refunded

Sony is now refunding consumers over early false advertisement for the PlayStation Vita that included aspects that were not present in the device.

The company had no other choice but to settle with the Federal Trade Commission over claims that Sony misled its consumers about the handheld. The Vita was advertised with the ability to pause any PS3 game and continue it on the handheld from anywhere using the cross-save feature.

However, at that time cross-save capabilities only worked for a few PS3 titles. The impression given by Sony was that every title featured cross-save, which wasn’t true. Additionally Sony also did not mention that players need to purchase both the PS3 and Vita versions of a game to use the feature.

The FTC also levied the claim of the company “astroturfing” on social media and implying players could use 3G wireless on Vita to play multiplayer titles which was not possible.

“As we enter the year’s biggest shopping period, companies need to be reminded that if they make product promises to consumers — as Sony did with the ‘game changing’ features of its PS Vita — they must deliver on those pledges,” FTC director of consumer protection Jessica Rich said.

“The FTC will not hesitate to act on behalf of consumers when companies or advertisers make false product claims.”

According to the settlement, Sony must refund $25 in cash or credit or a $50 merchandise voucher to anyone who bought a Vita before June 1, 2012. Anyone who is eligible will be issued an email by Sony with the necessary details.

Source: VentureBeat