Assassin’s Creed series has been there for quite some time, and now, Ubisoft is looking to expand the brand’s audience to the children.
Brand Manager of Splinter Cell series, Yannick Spagna at GameOn Finance Conference stated that now it’s time to change the business model for the franchise by expanding the audience to kids.
He referred to the company’s deal with Mega Blok Toys, as he said that it is not simply done to increase the game’s revenue, instead the purpose is to attract children to the famous IP.
Would you like to have, while playing Assassin’s Creed, shaving cream advertising every five minutes when you spent $70 to buy the game? I’m not sure this is what you want.
For big IPs, smart brands are the best partners. They do a line with Mega Bloks together. On their side, it’s nice because toys are looking for the hype around video games. And we are looking for a new audience: kids, children, it’s more like that.
He continued on to clarify that this statement is not specific to any single Assassin’s Creed title, but it is for the whole brand.
He jokingly hinted at yet another Assassin’s Creed game that would appeal to the children, like a Lego game.
If you think about it, we could even do an Assassin’s Creed game tailored for kids. Imagine a Lego game.
What do you think of these statements by Spagna? Would you like to see a Lego AC game?