Destiny came out last month, but it did not live up to the expectations of many players which in the end has ended up costing Activision Blizzard 17% of its Stock.
The famous publisher was doing well before the launch of highly anticipated title, with its stock sitting just above $24.00, but after the release, the stock went down by almost 2 points dropping to $22.13.
Destiny’s popularity and sales have been going down in the past few days and when the stock markets closed yesterday, stock of Activision Blizzard had dropped to $20.13.
It has been reported that in almost 30 days of the game’s release, there has been just four days of gains while the rest of the month has either been dominated by losses or some even days.
However, the company with the size of Activision Blizzard should not be too affected by this set back as they have new games coming out on regular basis and one of their biggest titles Call of Duty: Advanced Warfare is yet to make its entrance, so one can expect company’s stocks to go up in the near future.
We will see what future has in store for the famous publisher as more of its games come out in the coming months.
What do you think of this drop in stocks of Activision Blizzard after Destiny’s launch?