Former director on Call of Duty franchise, Dave Anthony has stated in a new interview that the U.S. Military can learn a thing or two from Call of Duty, especially in terms of marketing campaigns.
Anthony seemed quite confident that both U.S. and Call of Duty are facing the same problems, but the difference is, Activision knows how to deal with them.
I look at the US military and government, ironically, as having some of the very same problems as what the Call of Duty franchise has. We are both on top of our game. We are both the best in the world at what we do. We both have enemies who are trying to take us down at any possible opportunity. But the difference is, we know how to react to that.
Anthony continued on to say that whenever we have a new product in mind, we market it as much as we can, and by doing that, we brainwash people into believing that this new product is the best one for them.
When we have a new product that has elements that we’re not sure how people will respond to, what do we do as a corporation? We market it, and we market it as much as we can – so that whether people like it or not, we do all the things we can to essentially brainwash people into liking it before it actually comes out.
Anthony basically wants the government of United States to use the same marketing promotion strategies that are being used by Activision for Call of Duty series for a long time.
However, there is a huge difference in introducing a new video game and an unpopular national security policy.
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Source: Games Industry