The Mario franchise is getting its claws in everywhere and the next cross promotion includes Yoplait and their Petit Filous line. Their Frubes snacks, which are fruity tubes, will be packaged with Nintendo branding until April 30, 2015.
There are two flavors of yogurt snacks that come with a character from the series. We’ll list these below:
- Baby Peach
- Bowser Jr.
- Baby Luigi
- Baby Mario
- Super Star
- Koopa Troopa
Aside from just marketing something to children to get them hooked to video games, the limited edition Petit Filous Frubes will allow consumers to win prizes. Each pack comes with a code that can be put into their site, which reveals winners.
It’s possible to win the usual Nintendo goodies, but also a 2DS, pinpointing the promotion to the younger audiences.
Each pack of Petit Filous Frubes comes with an odd number of nine servings. It would be divided as six strawberry flavors and three vanilla units.
Nintendo has been in food branding for ages now. It managed to make some historic snacks, like the Ralston Cereals range of Nintendo Cereal System packs, featuring Super Mario Bros and The Legend of Zelda.
Pokémon went the same way, branding Kellogs cereal with Pokémon at the height of its craze. As with every popular brand, there’s also a slew of mass manufactured items like coin block candy boxes, NES controller mints and so on.
We’re not sure Petit Filous Frubes will reach the same heights in this age of consumerism, but we’re always suckers for that type of stuff. Put a game on anything in the supermarket and we’ll probably get it, because we’re geeky like that.