We, like most of you, were thinking that it would be the internet giant Google that would take over Twitch. However, that is not the case and Google has been replaced by Amazon – this time it is official!
The chief executive officer of Twitch Interactive Inc. Emmet Shear took to the official website of the live streaming video platform to announce the acquisition. After a hefty load of gratuitous sentences, he went on to confirm that their new owners were Amazon, the online retailing giant:
“Today, I’m pleased to announce we’ve been acquired by Amazon. We chose Amazon because they believe in our community, they share our values and long-term vision, and they want to help us get there faster. We’re keeping most everything the same: our office, our employees, our brand, and most importantly our independence. But with Amazon’s support we’ll have the resources to bring you an even better Twitch.”
We have been hearing about a takeover since May when it was first rumored that Google was planning to buy Twitch for $1 billion. Apparently, the deal couldn’t get through because of fears regarding antitrust issues that Google might have faced after taking over the company.
Now, it has been reported that the deal has been finalized with Amazon for a price of $970 million which isn’t that far from the 1 billion mark. In the 20 years life of Amazon this will be the largest acquisition that they have made – above Zappos that was bought for $850 million.
If you look at it that way, it does show how Amazon is gearing up to turn into the big whale of the sea.