In a Cowen and Company analyst conference this week, Take-Two CEO Strauss Zelnick spread some thoughts about their subsidiary companies, as well as their franchises. Zelnick addressed a comment about releasing in selective amounts, rather than an excess of games.
In the comments, Zelnick stated that a selective approach benefits the needs of consumers who want better products, rather than just more products. This is said to have started with the company in 2007.
Further on, the CEO of Take-Two expressed thoughts on what the company believes are permanent franchises. One of those franchises may come as a surprise, as Zelnick stated:
It’s obvious that GTA is a permanent franchise as long as we keep delivering this incredible quality; it seems quite obvious that Red Dead is a permanent franchise, again with the same caveat, or Borderlands, for example, and NBA and others.
This would suggest that the highly rated western game, which sold over 13 million copies, could still be receiving a new iteration at some point. Maybe a PC port would be a nice start.
In further comments, Zelnick also had a few less surprising statements. In regards to failing titles, the CEO commented:
We’ve had precious few flops. And at least, of the few I can think of–and I can think of a few, sadly–at least one of them was just a misguided decision on my part, which was Duke Nukem.
Duke Nukem Forever did not go down in history as a well-received game. It also put Borderlands developer Gearbox Software on a bad track to handle other people’s franchises, which they’d continue with Aliens: Colonial Marines.
Strangely enough, in regards to their BioShock franchise, Zelnick also stated where its future would put it after developer Irrational Studios closed its doors this year. In further statement, the CEO said:
We think it’s important [and] certainly something that we’re focused on; something 2K Marin will be responsible for shepherding going forward.
Developer 2K Marin laid off just about all their staff after the poorly received The Bureau: XCOM Declassified. In fact, reports stated the count had been reduced to zero, so hopefully they’ll be hiring more than zero people to make BioShock happen.