NPD: Core Gamers Still Prefer Physical Copies Over Digital
According to the Core Gaming 2014 report by NPD, 75 percent of the core gamers from US prefer physical items when the price is equal to their digital counterparts.
Roughly estimated, three out of four gamers prefer to buy a physical copy over the digital one. In the study, the Core Gamers comprised of individuals who played games for 5 or more hours a week on the PC, Mac, Xbox 360, Xbox One, Playstation 3 and Playstation 4.
US alone is home to 34 million core gamers who spend an average of 22 hours playing video games each week. NPD’s survey was conducted between March 10 and 18 2014 with 7927 individuals participating.
In the report, NPD analyst Liam Callahan called the Core Gamers as the lifeblood of the game industry on account of them spending tremendous amounts of time on their hobby. With new generation consoles released, the core gamers will no doubt increase the time spent on gaming.
NPD also reports that preference for digital downloads amongst the study group has risen by 5 percent every year, which is good news for developers like Nintendo, Sony and Microsoft who are increasing their focus on digital downloads. Whilst the news is positive, it still doesn’t mean we’ll be seeing a digital-only future any time soon.