Walmart to Exchange Pre-owned Games With Store Credit
Starting Wednesday, March 26, Walmart will begin accepting trade-ins of used video games in exchange for store credit that can in turn be spent on anything offered by the retailer.
The current market of pre-owned video games is in the billions in the United States and is mainly dominated by GameStop. Walmart’s chief merchandising and marketing offer, Duncan Mac Naughton, noted this and said the company was “actively taking aim at the $2 billion pre-owned video game opportunity” and take a portion of the pie for themselves.
From next week, customers can bring their titles in its original packaging to the electronics department of any of the 3,100 Walmart stores in the US. Associates will scan the UPC code on the case and evaluate the game for damages. The customer will then be provided with a trade-in value for each game that can be immediately spent on anything in the store.
Additionally, beginning this summer, Walmart will begin offering pre-owned games in its store and online. The video games will be labeled “Certified Pre-Owned” which means the product is fully refurbished and in like-new condition.
“While new releases will remain the focus of our gaming business, we’re glad to give our customers the option to buy pre-owned games,” added Mac Naughton.