Developer ArenaNet has announced that, together with its Chinese publishing partner KongZhong Corporation, it will keep Guild Wars 2 free of subscriptions in that selected region. This announcement is in lieu of the massively multiplayer online (MMO) game’s closed Beta test that will start in China on March 11, 2014.
While the Guild Wars model is known to Western audiences for being free of subscriptions and only requiring a one-off purchase, the thought bears repeating, because China has a different mentality. Over there, “free-to-play and time-based pay-to-play business models” are the most prevalent structure employed for MMO games.
Mike O’Brien of ArenaNet assured that China would receive the same content updates as other regions. Moreover, O’Brien had more good news, stating:
Guild Wars 2 China will be synchronized with the worldwide version of the game.
There are, however, a few minor adaptations to fit the Chinese audience. A specific tutorial will be put in place for Guild Wars 2 in China.
ArenaNet has already proven that its latest project can be massively successful in its model. In fact, Guild Wars 2 stands as the fastest selling MMO ever released, skyrocketing to 1 million in sales before the game even launched. It has since racked up 2 million more units sold.
It serves its fans with frequent content updates, which include a myriad of events. For instance, the community was previously invited to witness a wedding or dictate the outcome of a political struggle within its universe.
China will pioneer the release of Guild Wars 2 as the first Asian country to welcome the MMO.