Xbox One Crawls Out The Basement With Product of the Year Win

While we’re only February, Microsoft has already won Product of the Year 2014 for Xbox One. It shares this honor with the likes of Weight Watchers Smart Ones Oatmeal and Adams Flea & Tick Home Spray.

Product of the Year is a three-decades running consumer branding program that picks out the most innovative items for people to enjoy. Weirdly enough, Xbox One is set in the Home Entertainment category, as the only thing not related to household consumption products.

While this program has been running a long time, it only recently transitioned to the states. In the US, it’s been noted for six years now.

Winners were tallied from a survey with around 40,000 consumers. With the win, Xbox One can expect a 10 to 15 percent sale increase.

Additionally, this victory gets cataloged in Adweek and Parade Magazine. In the latter, Albert Penello of product planning at Microsoft said the following:

The gaming console has moved out of the basement and into the living room.

It implies that the machine transformed from a game machine to an all-in-one media device for the whole family. Now, Xbox One can play HD DVD Blu-Ray, movies, live TV, livestreams, music and also a thing called video games.

We’re not sure what that “basement” self-awareness quip has to say for earlier generations of gamers though. It sounds a bit self-hating.

Regardless, Xbox One will most likely see decent sales due to its clever marketing strategies. Earlier, the console announced a bundle with Titanfall and has reportedly already sold out some of its stock.

Microsoft is also combining the massive hype of Titanfall to roll out its Twitch livestream integration. Xbox One is all about combining things, you see. It’s all-in-one, remember?