Looking at the title of this story you might think for one fleeting moment that the whole ‘Candy’ trademark drama of King might just be over. Look closer though, the developer has only withdrawn their trademark application from the United States, and not the European market.
Today, the developer behind insanely popular match-three puzzle video game sent out a statement confirming that they had somehow found that their ‘property’ doesn’t need ‘protection’ in the US market.
On the other hand, they will keep ‘Candy Crusher’ trademarked for the same reason in the region.
King has withdrawn its trademark application for Candy in the U.S., which we applied for in February 2013 before we acquired the early rights to Candy Crusher. Each market that King operates in is different with regard to IP.
We feel that having the rights to Candy Crusher is the best option for protecting Candy Crush in the U.S. market. This does not affect our E.U. trademark for Candy and we continue to take all appropriate steps to protect our IP.
King, the developer of Candy Crush has been notorious about the whole trademark issue. Since absurdly applying for a trademark for the word ‘Candy’, they also went on to quarrel with other developers for their game names. This was in addition to their trademark application for the word ‘Saga’ that led to further quarrels.
King is yet to announce whether they will also relinquish their trademark for Saga in the US or is it just the Candy Crush related trademark where they will let people breathe.