Take-Two Will Not Make GTA a Yearly Franchise
While other publishers are out there milking their popular franchises, Take-Two Interactive has no plans to put out yearly Grand Theft Auto titles.
Speaking to MCV, CEO Strauss Zelnick stated that they are against the concept of working on new releases every year for a franchise even if fans want it.
“It is great that consumers anticipate our titles, like they anticipate the next James Bond film. Our goal is to create permanent franchises.
“A few years ago, we’d launch a title, it would be sold physically, then we would sell catalogue versions of it. Today we launch a title, and often – if not always – put out DLC. We’ve talked about recurrent consumer spending, where we have offerings where fans can engage and spend money on an on-going basis,” he added.
GTA V was released late last year and was an instant success. According to Zelnick the game has sold more than 32.5 million units to date, of which 70 percent of players have also played GTA Online, a free-to-play multiplayer experience.
“..recurrent consumer spending related to GTA Online represented nearly half of our digitally delivered revenue in the quarter,” he added. “So people are voting that they want to stay engaged and they are voting with their wallets.”
A PC and next-gen version of GTA V is currently rumored to be in development. An announcement is expected to be made in the coming months.