Take Two: GTA Online Micro-Transactions Are Not to “Extract Value”

By   /   Feb 5, 2014

Strauss Zelnick, head of Take-Two Interactive, has stated that GTA Online’s micro-transaction model wasn’t thought of to “extract value”.

During a Take-Two investor call, Zelnick talked about the game’s payment structure, saying “Our primary goal is to delight consumers and create a great experience. As you know, GTA Online is a free to play experience and there [are] opportunities for recurrent consumer spending within the game, and no obligation of course.”

He continued saying that it’s not about making money. Players are free to do whatever they want and that the micro-transaction option is just for those who willingly want to add a bit of boost to their gameplay.

“And the reason that we offer an opportunity to spend money in the game is that’s coordinated with a great experience,” he said. “We are not making decisions in order to extract value, we are making decisions to delight consumers. And that includes creating value.”

Moving on Zelnick addressed the recent episode of some players hacking into the game’s in-game currency.

“Yes, we had some issues with the currency,” he added, “Those issues have been addressed and we are not really focused on whether the catch-up or anything of this sort. You know as long as people keep loving GTA Online it’s going to be great for us”

GTA V has so far shipped 32.5 million units since launch. That’s an excellent figure for any company.

Source: OXM

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