In its latest idiotic rampage over trademark issues, Candy Crush Saga developer King has stated ‘not’ to be trying to take down The Banner Saga’s name but a legal opposition remains in action nonetheless.
The issue is ofcourse over the inclusion of the word “Saga” in the latest title from Stoic Studio which seemingly goes against King’s attempts to capture the common word as a trademark.
Stoic Studio though is not having any of it. In a latest statement, the studio said that it’s making another game in the banner Saga universe regardless of King’s trademark attempts.
We won’t make a viking saga without the word Saga, and we don’t appreciate anyone telling us we can’t. King.com claims they’re not attempting to prevent us from using The Banner Saga, and yet their legal opposition to our trademark filing remains. We’re humbled by the outpouring of support and honored to have others stand with us for the right to their own Saga. We just want to make great games.
This was bound to happen sooner or later. King already had claimed in December last year that The Banner Saga was “confusingly and deceptively similar to [King’s] previously used Saga marks.” This comes off as strange since both titles are entirely different from each other and are for different audiences as well.
Saga is not the only word close to King. The studio has also filed an application to trademark the word “candy” which amazingly has been approved for publication in the US. The public now has only 30 days to file an appeal against it before it becomes law and King gets to sue the local candy manufacturer.
King said it already trademarked “candy” in the EU because its IP “is constantly being infringed,” but it won’t enforce the mark against all uses of the word. “Some are legitimate and of course, we would not ask App developers who use the term legitimately to stop doing so,” King said.