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Candy Crush Dev Sparks Another Trademark Dispute, This Time With Banner Saga


Are these guys for real? First they go ahead and trademark something as common as the word candy and now they have issues with other trademark applications.

King, the developer behind Candy Crush Saga looks to be on a lawsuit spree. They filed for opposition to The Banner Saga Dev;s trademark application for their game’s name.

Their claim is that the debut game of Stoic is too common to their collection of Saga games. The Banner Saga was released only a week ago.

A passage from their notice reads, “The Banner Saga mark is confusingly and deceptively similar to Opposer’s [King’s] previously used Saga marks.” Then it claims that the Banner Saga game is similar to their games and “customers and potential customers” stand at a chance of being confused about the product’s origins. This would “[result] in a likelihood of confusion in the marketplace and damage to [King].”

From the looks of it, King has certainly decided to create trouble for everyone that has something in common with them. “Our IP is constantly being infringed, and we have to enforce our rights and to protect our players from confusion,” a company rep has stated.

However, on the other hand, we should be taking things for what they really are and how they usually turn out. The IP law doesn’t give the trademark owner a license to strip each and everyone with a marginally similar mark.

In the real world, lawsuits are often settled by coexistence agreements or little changes to titles and branding. In short, it doesn’t mean King will be on a rampage against everyone for trying to use mere words.

What is your opinion?