We understand that King ‘s Candy Crush became a popular game and they wanted to protect their property by all means possible, but what they actually did was to trademark the word “candy” – didn’t that go a bit too far?
Only in a matter of days multiple companies have received trademark infringement claims because they have used the word ‘Candy one way or another.
The trademark was approved by the US trademarks’ office on January 15, 2014, and all hell broke loose.
For example, Benny Hsu the maker of All Candy Casino Slots received an email from Apple on behalf of King asking him to either remove his app or prove that it doesn’t infringe the trademark.
Now Hsu’s game has nothing to do with Candy Crush, there is no similarity whatsoever and to him the trademark was ridiculous. He says: “Lots of devs are frustrated cause [sic] it seems so ridiculous.”
When he contacted King’s IP paralegal, instead of being told that it was a mistake that could be resolved, he was given a curt reply:
Your use of CANDY SLOTS in your app icon uses our CANDY trade mark exactly, for identical goods, which amounts to trade mark infringement and is likely to lead to consumer confusion and damage to our brand. The addition of only the descriptive term “SLOTS” does nothing to lessen the likelihood of confusion.
Oh and to top that off, when King filed for the trademark, they not only registered the word “candy” for videogames but strangely for clothing too.
Watch out folks!