Nintendo Considering “New Business Structure” to Address Mobile Market

By   /   Jan 17, 2014

In the wake of disappointing sales and financial projections of the Wii U, Nintendo is considering revising its business structure or else “become outdated.”

During a press conference today to address the diminishing Wii U sales, president Satoru Iwata said that Nintendo is thinking about using mobile devices to help grow its business.

“We are thinking about a new business structure,” Iwata said. “Given the expansion of smart devices, we are naturally studying how smart devices can be used to grow the game-player business.”

At the same time though, Iwata clarified that revising a business structure to address the smartphone market is “not as simple as enabling Mario to move on a smartphone.” Currently Nintendo has refused to release its prime franchises like Mario and Zelda on smartphones because it believes doing so would project the company’s inability to sell its own hardware.

Continuing further, Iwata stated that companies should change to keep up with time. “If we stay in one place, we will become outdated,” he said. The president also vowed that he will not be resigning as the company’s top executive.

The Wii U has sold just 3.91 million units worldwide as of September 30, 2013. Earlier today Nintendo further brought down their expected projections for the year ending March 2014 from 9 million to just 2.8 million systems. However, their 3DS handheld was the most sold unit in US last year.

Source: Bloomberg

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