Developers Admit Titanfall Was Difficult to Market
In just about every ‘Most Anticipated Games of 2014’, there would be at least two or three games that would always make it. One of these is Titanfall.
Looking back at its presentation in last year’s E3 and the trailers that followed, Titanfall seems to have everything that would make it a first-person shooter worthy of praise. But according to developers Respawn Games, it hasn’t been easy at all to market the multiplayer shooter.
The game producer Drew McCoy took to NeoGAF to answer some of the queries there, and they’ve admitted that marketing Titanfall was one tough job, primarily because of a lack of single-player campaign and the absence of scripted scenarios and cinematics that could be shown off.
Its actually been really tough trying to accurately market Titanfall. If you look at what we’ve done, its a lot different than what most FPS games do. Without a bunch of highly scripted SP moments to recam from different angles, the usual “movie like” trailer is just about right out.
Instead, we’ve decided to show unedited gameplay segments that last 3-5 minutes (so far – more footage coming, of course!) to show the “flow” of the game. Starting as a Pilot, taking on AI and other player Pilots, wall running around a Titan, earning your Titan, climbing in, battling other Titans while stomping on humans, ejecting, etc.
Replace the ‘ejecting’ with ‘ejaculating’ and you get the perfect orgasm every gamer wants.
McCoy’s statement makes perfect sense, since most trailers display less unedited in-game content and more cinematics and a montage of video-edited and scripted campaign instances. However, the rawness of Titanfall’s trailers have done their job more than just adequately, and
McCoy and his fellows would be feeling proud of the awareness they have managed to create for their upcoming title.
Titanfall comes to stores on March 11, 2014 for the Xbox 360, Xbox One, and PC.