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Steam Allows Publishers to Disable Cross-Region Gifting

A feature much requested by publishers but loathed by consumers has now been released by Valve for its Steam services.

The AllowCrossRegionTradingAndGifting options allows publishers to decide whether their games can be traded or gifted by players across different regions. This can be determined by them upon submitting games to Steam.

The feature has already being utilized in South America and Eastern Europe where users were purchasing games for cheap prices and then gifting them to their main accounts.

In the case of upcoming Metal Gear Rising: Revengeance, the AllowCrossRegionTradingAndGifting option has been enabled. This means that players will not be able to gift or trade copies of the game to players in different regions.

Until now Steam allowed users the freedom to purchase their games from any region. This proved to be a great workaround for many who then were able to pick out games for cheap prices from other regions. Publishers would be happy now to have control over pricing in each region.

Whether the community accepts this new feature remains to be seen. It has to be noted though that being able to flag down games might also become very popular with governments who aren’t happy with some titles. Take Australia for instance which often bans out titles for ‘excessive’ gore and violence.

So, were you using Cross-Region Gifting excessively. And since it has been banned, what do you think about it?