There has been news that YouTube will start screening videos from Affiliates subject to the content that they are sharing and the copyright aspects of third parties. What we didn’t know was that it would start going down without much of a warning. Reports have started pouring in from YouTubers who have received YouTube Content ID warnings in their inboxes.
Most of the YouTubers who have been on the receiving end of the warnings are related to gaming and have experienced tens and even hundreds of their videos being flagged as a result of the shift in policy between the Affiliated against Managed partners.
YouTube came in like a wrecking ball. pic.twitter.com/iQyJUloYSr
— theRadBrad (@thaRadBrad) December 9, 2013
The problem seen in all this is that although YouTube itself was going to implement the changes, they were first heard of only a couple of days ago.
Apart from this press release that details the difference between the changed policy and the old one, no announcement post detailed how and when it will go down.
More importantly, a large number of people who have received YouTube Content ID warnings have reported that they were not even contacted by the publishers themselves. Instead they are coming from companies and even individual channels that are not directly related to the content.
One of the most prominent companies that have been sending out the warnings is IDOL, a music distribution firm; other prominent names include BAFTA.
According to a source quoted by VG247, many game publishers have started to pour in their side of the story clarifying that the claims are not from them.
If you are a YouTuber & get copyright claims on a walkthrough/LP of @deepsilver games, let me know. Especially if the claim is not from us.
— Maurice Tan (@Pewology) December 10, 2013
YouTube user? Just to clarify we have no problem with you using our games for videos, or monetising it. This is our current official policy.
— Codemasters (@Codemasters) December 11, 2013
YouTubers: Pls let us know if you've had videos flagged today. These may be illegitimate flags not instigated by us. We are investigating.
— Capcom-Unity (@Capcom_Unity) December 10, 2013
As far as we can see it, so far people are being contacted for the audios that they have been using in their videos. Most of the soundtracks in major games are licensed and any affiliate using them could end up at the receiving end of a Content ID Claim from a music distribution company.
Putting the new policy in a nutshell, the entire Affiliates’ videos will be first put into the monetization review instead of instant monetization like it has been until now. Only when the content is approved will the video be allowed.
Now this is going to be a problem as YouTube’s review usually takes a long time. This will render the whole monetization process useless for most part.
The Managed partners on the other hand will be as safe as they could be. They will be free from all Content ID claims and stay protected by Google too.
Well, it’s pretty much bad tidings for the future. Let us wait and see how exactly it turns out when the YouTube Content ID policy is formalized by the company itself.