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Jason Rubin Tries to Write Off Nintendo from Console Business


How much value do you give to Nintendo? Well, I am asking that because the former president of THQ and co-founder of Naughty Dog Jason Rubin believes Nintendo has nothing in it to compete with Microsoft and Sony in the console business.

During the latest episode of GameTrailers’ Bonus Round, he stated that “Nintendo’s irrelevant as a hardware manufacturer in the console business.”

We do understand that the performance of Nintendo’s Wii U has been below par whether you compare their sales figures to the market estimates or their internal expectations. The console managed to sell 3.61 million units worldwide throughout its life.

Compare that to PlayStation’s 2.1 million in the first 15 days and you will know what he is pointing at. Although Nintendo expects to sell 9 million units of Wii U by March 2014, I believe that is a clearly over reaching budget.

On the other hand, what we should not forget is that Wii had out performed Xbox 360 and PlayStation 3 both. It sold 100 million units compared to the around 80 million of Xbox 360 and PlayStation 3 each.

This tells us that we cant simply write off a company as big as Nintendo from the competition. One bad hand doesn’t mean the player doesn’t know cards.

Nevertheless, he did praise the works of Shigeru Miyamoto albeit with a pinch of salt, he insisted that “it is a crime that we do not play those games on the systems that we have.”

Do you think it is practical to state that Nintendo is out of the game?