Ballmer Defends Xbox Brand in his Last Shareholder Address

Before his departure from Microsoft, the company’s former CEO Steve Ballmer defended the Xbox brand in his last shareholder address; saying that it is an essential gear in the company’s vision of success.

The defense came shortly after some suggestions from shareholders that perhaps Microsoft should sell off its Xbox division to become more profitable. Ballmer in turn took his time defending the Xbox One in the address; quoting the console’s integration of Bing and SkyDrive as a prime example of the company’s execution to unify Microsoft’s devices and services.

“No other company could have delivered what we are delivering with Xbox One,” he said. The console is a “reflection of what is possible when a company, our company, is unified under a common vision,” he added.

Steve Ballmer announced his resignation in August of this year and will leave office once a successor is named. According to a recent Bloomberg report, Nokia’s CEO Stephen Elop is being considered for the job and if appointed may consider selling off the Xbox business and end Bing completely. Elop became part of Microsoft when the company purchased Nokia’s assets for $7.2 billion.

The Xbox One is scheduled for release this week on November 22 for $499.