Sony Confident To Sell 3million Playstation 4 Units This Year
Sony US President and CEO Jack Tretton, in an interview with Bloomberg, reaffirmed company’s stance on shipping targeted 5 million by the end of fiscal year.
Sony is confident that the company can meet the analysts’ estimates by shipping 3 million units by year-end considering the head-start they have over the rival Microsoft’s Xbox One.
Looking at the past, PlayStation 3 release in 2006 faced several supply issues that eventually resulted in loss of sales. This time though, Sony will have enough supplies to last through Christmas and meet the 5 million objective, says Tretton.
“This is a marathon, not a sprint, but getting out to a nice start is a good thing to do. That hurdle has been cleared. We’re very, very confident we’re in great shape,” said Tretton.
After launching in US on November 15, PlayStation 4 will be released in Europe on November 29 and by the holidays, it will be out in 32 countries. In comparison to this, Xbox One will be available in only 13 countries at launch.
“We’re very comfortable with it,” Tretton said. “I’m excited about next week to be able to talk about what was sold as opposed to what we may sell.”
PlayStation 4’s lower price of $399 as compared to Xbox One’s $499 and one week’s head start in the north-American region are few of the advantages Sony is capitalizing on to meet its sales estimates.