Publishers Ubisoft and Square Enix are uniting forces to sell each other’s products. In a recent agreement, the two companies announced that their Uplay Shop and Square Enix Store would now list some crossover content.
Specifically, the Square Enix Store receives the Ubicollectibles brand of vinyl toys. These include items for games like Assassin’s Creed or the Rabbids brand.
On Ubisoft’s side, things are a little more interesting. On the Uplay shop, it’s possible to buy figurines from the Play Arts KAI line. Characters like Lara Croft from Tomb Raider are included, as well as Lightning from Final Fantasy and Agent 47 from Hitman.
Assassin’s Creed fans will have to wait until early 2014, but will be rewarded with Connor and Edward Kenway models for their patience.
This is quite an unusual business proposition, to see two major competitors come together for profit. This may be due to the drastic changes Square Enix has announced this year.
After disappointing sales, self-appointed failures in sales for Tomb Raider and Hitman, but also a CEO change, the company has started turning away from just producing regular games.
Luckily, they own the popular Play Arts line, which produces high quality figurines with many articulation points. They’re a fan favorite and probably a good bargaining point when dealing with other companies, like Ubisoft, wanting to use their brand. That may be the reason why the two are trading goods.