Activision: Price Drops for Next-Gen Consoles Could Happen Soon
Perhaps it might be beneficial to hold out until next year to purchase your first next-gen console. According to Bobby Kotick, CEO of Activision Blizzard, price drops for both the PlayStation 4 and Xbox One may come sooner than when they did for current-gen.
“They’ve made more investments in the back office than ever before. I think you’ve got lots of efficiency in manufacturing costs that could potentially drive hardware prices down sooner in the cycle,” Kotick said during a post-earnings financial call. “There’s no indication, from our perspective, that you’re going to see anything other than a very successful next seven or eight years.”
The PlayStation 4 launches on November 15 for $399 while the Xbox One launches on November 22 for $499.
The PlayStation 3 got its first price cut after just seven months post-release, while Microsoft waited until a whole 20 months before issuing theirs for the Xbox 360. In view of Kotick’s statement, a price drop for next-gen could possibly happen in summers next year.
Following Sony’s surprising decision to release the PS4 for a whole $100 less than the Xbox One, many industry analysts believe Microsoft will be waiting for their Christmas sale to decide whether they need to bring their price done or not.
If Sony does take on a huge lead then expect the Xbox One to come down by maybe $50 by next year.