Things are looking up for the Wii U. After a whole year of struggling sales, Nintendo is finally releasing a batch of titles that will bring back some much needed consumers. However, at the same time Sony and Microsoft are releasing their new next-gen consoles as well; which might put a large dent into Nintendo’s plans.
Nintendo president Satoru Iwata though believes that the launch of PlayStation 4 and Xbox One is good for Wii U “because they energize the video game industry as a whole”.
Speaking during a financial briefing of their company’s Q2 period, Iwata said that ‘other’ consoles are going to be targeting the hardcore user-base. Nintendo still caters to a ‘specific’ category of video games, and the casual side will always be interested in what they have to offer later this year.
“Other companies will launch new consoles (in the overseas markets at the end of this year), but I think they focus on targeting highly skilled users. Therefore, in that sense, though the competition will heat up because new game consoles will come out and there will be a ‘war of the game consoles’ played out in media articles, we wonder if the target user will actually be the same.
“The games available at the end of this calendar year, ‘Super Mario 3D World,’ ‘Wii Party U,’ ‘Mario & Sonic at the Sochi 2014 Olympic Winter Games,’ ‘Wii Sports Club’ and ‘Wii Fit U,’ all lean more toward family use, and we are targeting those who bought Wii and would be interested in the Wii U offerings. That is slightly different than what other companies are aiming for.
“Thus, in the sense that we attract consumers interested in this category of video games, I think the launch of other video game systems is also good for us because they energize the video game industry as a whole.”
Iwata also added that they have “a number of Wii U games for next year that greatly appeal to highly skilled users”, which includes first-party titles like Mario Kart 8, Super Smash Bros., Bayonetta 2, Donkey Kong Country: Tropical Freeze and a new Zelda title.
The PlayStation 4 launches on November 15 and the Xbox One will follow up with its launch on November 22.