If it weren’t for all the initials this would sound like an episode of some cheesy sitcom. It seems that the Southeaster Conference have ended their business relationship with EA Sports, not unlike the NCAA who broke off their ties with the EA subsidiary sometime last month.
It seems that not all is well with EA Sports if they’re losing huge clients such as the NCAA or the SEC.
The Southeastern Conference is considered to be the biggest of it’s kind in college football, and represents a wealth of interests and licensing rights for the sports title publisher.
With ties broken between the two companies, EA Sports can no longer acquire licenses from them to use their symbols and trademarks from now on. The SEC covers a lot of ground in the college football ranks, and a large number of games played fly under their banner.
Not all is lost though, as both the NCAA and SEC stipulated that the member schools of their organizations can still independently license their likenesses for future games.
Each school makes its own individual decision regarding whether or not to license their trademarks for use in the EA Sports game(s). The Southeastern Conference has chosen not to do so moving forward. Neither the SEC, its member universities, nor the NCAA have ever licensed the right to use the name or likeness of any student to EA Sports.
Even with the independence given to member schools, the actual SEC logos and championships themselves will no longer be making appearances in any EA Sports titles for the foreseeable future.