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UK‘s Second Largest Retailer Asda Suspends Wii U Stock


Is it because Nintendo’s market share in Europe –specifically United Kingdom, is decreasing or is it just because of a certain company policy that Asda, the second largest retail chain of UK has refused to keep stock of Wii U? CVG tell a lot about the story.

The news came out yesterday when The Minworth Asda of Brimingham was confronted after people did not find any of the Wii U products or games in stock throughout all the 555 retail outlets of the store.

It is evidenced that the drastic decision came out as a response to the price slashing of Wii U that has first taken the price down from £250 to £200, and then from £200 to £150.

While looking at the jumps in prices one could justify the step taken by Asda which has certainly served as a blow to a weakening position of Wii U. Yet it also comes as a surprise insofar that by removing all of Wii U Products from all the retail shops, Asda has even ignored popular titles like Pikmin 3, the game that secured second position on the all formats UK chart.

Asda has not completely forsaken Wii U though, a comment from their spokesperson to CVG ensured that all the eight different products and games that were included in the November 2012 release of Wii U, and more, will be available on Asda Direct though there are no 3DS systems even online.

“Asda continues to offer customers a selection of Wii U games and accessories through Asda Direct, but these ranges are currently not on offer in Asda shops. Asda will stock games on a title by title merit basis through Asda Direct. We will continue to support Nintendo as a format holder partner.”

All this comes with the fact that Asda, the retail giant, is still stocking PS3, PS Vita, Xbox 360 games for the Sony and Microsoft consoles as well as taking preorders for the next gen consoles. Also, all this comes despite the fact that 3DS has outperformed Xbox 360 and PS3 in the UK and US, and the fact that the 3DS software sales figures are taking a lead on the aforementioned too!